All work
Verdant OrganicsFood & BeverageDigital Marketing
Verdant Organics: cost per order down 41%
Rebuilding the account around search intent rather than broad reach halved wasted spend in the first quarter.
−41%
Cost per order
2.1× → 4.6×
ROAS
+180%
Organic sessions
The challenge
Ad spend was going to broad-match keywords with no negative list, and the landing page was the homepage for every campaign.
What we did
A restructured account with intent-tiered campaigns, a proper negative list, and three purpose-built landing pages tested against each other.
What changed
Cost per order fell 41%, return on ad spend went from 2.1× to 4.6×, and organic traffic grew alongside rather than being cannibalised.
They cut our ad spend in the first month and told us why. I had never had an agency argue for a smaller budget before.