Digital Marketing

Marketing that reports honestly

Most agency reporting is designed to make the agency look busy. Impressions, reach, engagement rate — numbers that always go up and never tell you whether you made any money.

We report on the two things that matter: what you spent, and what came back. If a channel is not working, you will hear it from us before you work it out yourself.

What we actually do

Google Ads. Search campaigns for people already looking for what you sell. This is usually where the first rupee should go, because intent is already there — you are competing for someone who has typed your service into Google, not interrupting someone watching a video.

Search engine optimisation. The slow one, and the one that compounds. Technical fixes, content built around what people actually search, and the local signals that decide whether you appear when someone searches "near me". Results take months, which is exactly why starting late is expensive.

Meta and Instagram. For products with visual appeal and businesses where demand has to be created rather than captured. Different job from search, different measurement, different expectations.

Lifecycle and email. The cheapest revenue in any business is the customer you already have. Abandoned carts, re-engagement, post-purchase sequences — unglamorous and consistently the best return on the list.

Landing pages that convert. Paid traffic sent to a generic homepage wastes most of the budget. We build the page the ad deserves — and since we are a development studio, that is a page we can actually build rather than one we recommend and leave with you.

How the money works

You pay the platforms directly. Google and Meta bill your card, not ours. That means you see exactly what was spent, you own the ad account, and there is no markup buried in a media invoice. If you leave, the account and its history stay with you.

We charge a management fee, quoted before we start. Flat or a percentage of spend depending on which suits your budget — the configurator will show both.

No lock-in. Month to month. An agency that needs a twelve-month contract to keep you is telling you something about its results.

What we will not do

We will not promise a ranking position — nobody can, and anyone who does is either guessing or planning to game something that will get you penalised. We will not run ads to a website that cannot convert, because that spends your money to prove a point we could have told you for free. And we will not pad a report with vanity metrics.

Reporting

Monthly, in plain English, covering: what we spent, what it produced, what we changed and why, and what we are doing next. One page you can actually read, not a forty-slide dashboard export.

You keep access to every account and every dashboard throughout. Nothing is hidden behind our login.

Who this is for

Businesses with something that already converts — a decent website, a real offer, a way to handle enquiries — who want more of it. If your site is the bottleneck, we will tell you to fix that first, and we can do that too.

Getting started

Price a monthly engagement in the configurator, or book a free consultation and we will tell you which channel to try first and roughly what it costs to find out. Free either way.