All work
Saffron ThreadsFashion & ApparelWebsite Development
Saffron Threads: 3.1× online revenue in five months
Replacing a slow hosted store with a custom Next.js build lifted conversion and cut page weight by 68%.
3.1×
Revenue
6.4s → 1.4s
LCP
29% → 61%
Checkout completion
The challenge
A hosted store that took 6.4s to load on mobile, no inventory sync, and a checkout that lost 71% of carts.
What we did
A custom Next.js storefront with server-rendered category pages, Razorpay checkout, OTP login and real-time inventory.
What changed
LCP fell to 1.4s, checkout completion rose from 29% to 61%, and online revenue tripled within five months.
They shipped in eight weeks what our last agency could not in eight months — and the dashboard means I always know where things stand.