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Northwind ClinicsHealthcareWebsite Development
Northwind Clinics: 62% of bookings moved off the phone
Four receptionists were spending their day on the phone. Online booking with real doctor availability took most of that traffic.
62%
Bookings online
23% → 9%
No-shows
−34%
Call volume
The challenge
Appointments were phone-only across six locations, double-booking was routine, and no-shows ran at 23%.
What we did
A booking flow reading live practitioner calendars, with SMS confirmation, self-service rescheduling and automated reminders.
What changed
62% of appointments now start online, no-shows fell to 9%, and reception handles a third of the call volume.
Clear pricing up front, no surprise invoices, and a team that actually answers on WhatsApp.