All work
Atlas InteriorsArchitecture & InteriorsWebsite Development
Atlas Interiors: 5× more qualified enquiries
A portfolio site that loads the work first, plus a brief form that filters out the enquiries nobody wanted.
5×
Qualified enquiries
4.2MB → 380KB
Page weight
9s → 0.9s
Time to first image
The challenge
A gallery of 4MB images that took nine seconds to appear, and a contact form producing mostly out-of-budget leads.
What we did
An image pipeline serving responsive AVIF, a project archive with real filtering, and a structured brief form that asks about scope and budget up front.
What changed
Qualified enquiries multiplied fivefold while total enquiries stayed flat — the form is doing the filtering the team used to do by phone.
The brief form quietly filters out the enquiries we used to lose an afternoon a week to. That was not even in the scope we asked for.