Web Development

Notes on building fast, findable websites.

LCP, CLS and INP budgets, and the twelve checks that keep a Next.js site in the green.

23 Aug 20268 min read

A transparent breakdown of what drives price: catalogue size, integrations, and design depth.

17 Aug 202611 min read

Where the first ₹25,000 a month should go, and the three campaigns to skip early on.

11 Aug 20266 min read